Megan McCarthy on LinkedIn: #socialproof #salesmarketing #packagingindustry #customertestimonials… (2024)

This is our SECRET for refining our marketing strategies:We listen closely to the sales team of our clients.Here's why:The key to a successful marketing strategy can easily be gathered from the sales team.This is especially true for Building Material companies.I'm usually in meetings with clients and prospects, so I constantly get to hear about their needs and queries.This firsthand information is INVALUABLE and needs to be tapped into immediately.This is where a lot of companies mess up.They overlook the process of collecting this valuable feedback from the sales team and refining it for the marketing team's use.This is really important because the salespeople directly interact with clients.They learn the following:- Pain points- Preferences- QuestionsBefore anyone else.This information is GOLD for marketers to use for creating strategies and content that sticks out for the target audience.Ignoring this is the reason some marketing strategies become so out of touch with customer realities.This is what causes:- Wasted resources- Campaigns that miss the markSO MANY lost opportunities for genuine engagement with potential clientsWe like to establish a systematic process for this exchange of information.We use meetings, communication and platform sharing to make sure that all insights that come from sales and marketing are:- Captured- Analyzed- Implemented effectivelyWe've found this to be the MOST effective way to refine marketing strategies for our clients.How are you creating a bridge between your sales and marketing department in your company? Share your answers in the comments! #marketingandsales #digitalmarketing #sales

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Forget the "hard sell" tactics. Today's marketing is about nurturing relationships, not just closing deals.Think of it like this: Would you rather force someone into a one-time purchase, or become their trusted advisor, the first name they think of when they need your product or service?The ultimate goal of marketing isn't just immediate sales, it's building long-term loyalty. Here's why:Trust is the new currency: People are bombarded with messages. They choose brands they trust, and trust takes time to build.Relationships fuel advocacy: Happy customers become your best marketers, spreading positive word-of-mouth and boosting organic reach.Loyalty drives profitability: Returning customers are more valuable than new ones, requiring less investment and generating higher lifetime value.So, how do you build these relationships?Focus on value, not just features: Educate, entertain, and solve problems for your audience, not just sell.Be authentic and transparent: People connect with genuineness. Share your story, values, and personality.Engage in meaningful conversations: Listen to your audience, respond to their needs, and build a community around your brand.Deliver exceptional experiences: Exceed expectations at every touchpoint, from website design to customer service.Remember, marketing is a marathon, not a sprint. By investing in building relationships, you create a foundation for sustainable growth and customer loyalty.What are your thoughts on this shift in marketing? Share your experiences in the comments!#marketing #relationships #customerloyalty #brandbuilding #engagement #authenticity #value

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🚀 Excited about Marketing? Here's a quick tip to be smart when dealing with customers! 💡When it comes to marketing, building strong relationships with your customers is key. Here's a simple yet effective strategy to be smart in your customer interactions:Listen, Understand, and Deliver! 🎯1️⃣ Listen: Take the time to actively listen to your customers. Understand their needs, challenges, and goals. Pay attention to their feedback and suggestions. Listening builds trust and shows that you value their opinion.2️⃣ Understand: Put yourself in your customers' shoes. Empathize with their concerns and objectives. Dig deeper to grasp their motivations and desires. Understanding your customers allows you to tailor your marketing efforts to meet their specific needs.3️⃣ Deliver: Once you have listened and understood, it's time to deliver exceptional value. Provide personalized solutions, offer relevant content, and exceed their expectations. Show your customers that you are committed to their success.Remember, being smart in marketing means connecting with your customers on a deeper level. By listening, understanding, and delivering, you can build long-lasting relationships and drive business growth.🤝 Share your thoughts! How do you ensure smart customer interactions in your marketing efforts? Let's learn from each other and create impactful connections! 👇#MarketingTips #CustomerEngagement #BusinessGrowth

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🚀 Let's chat about the ultimate tag team in business: Marketing & Sales. 🤝 As a seasoned marketing guru, I've seen firsthand how a well-oiled marketing machine can pave the way for sales success. But here's the twist: they've gotta be in sync like a perfect dance duo! 💃🕺🎯 Picture this: Your marketing efforts are on point, reaching the right audience, stirring up excitement, and generating leads left, right, and center. But hold up! Are those leads actually translating into sales? 🤔💡 Let's flip the switch and dive deep:1️⃣ Are your marketing strategies speaking directly to your target audience, or are they getting lost in the digital noise?2️⃣ Is your sales team equipped with the right tools and insights from marketing to close those deals effectively?3️⃣ Are both teams aligned on goals, messaging, and customer journey every step of the way?⚡️ Remember, marketing isn't just about flashy ads and catchy slogans; it's about driving real results and revenue. So, let's spark some serious reflection: Is your marketing truly paving the way for your sales team, or is there room for alignment and improvement? 💡#MarketingMindset #SalesSuccess #FoodForThought 🤔Adam Doyle Ian Guyler Business Consulting Sally Smith Kerry Smith Charlotte Miles Samantha Deakin Sam Hagger FBIIAdam Burrage Chris GoodmanImran SattarAlistair Ferris FCCA Michelle Williams Leanne Bonner-Cooke MBE Jacob Duckworth

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Understanding Marketing and Sales is Non-Negotiable.For every business owner, knowledge in marketing and sales isn't just beneficial; it's essential.You could have an unparalleled product or service.But without the ability to:Effectively position it,Generate awareness,Highlight its advantages,You'll face challenges in making sales.No one is born with these skills.However, they can be learned and mastered. And indeed, they must be.Every business is in the business of selling, albeit through various methodologies.Having an exceptional offer and being proficient in your field doesn't guarantee automatic sales.Being an expert is one thing; making sure people understand the value you provide is another.You must actively showcase to potential customers what they gain by choosing you, how you can solve their problems, and you need to do this consistently.This is the essence of marketing.And believe it or not, leveraging organic content and nurturing relationships stand out as the most effective strategies.The truth is...It's not about the latest marketing gimmicks.It never has been.It's about conveying your narrative, your insights, your motivations.It's about connecting with your audience on a deeper level, showing them why what you offer matters.Ready to elevate your digital presence and connect with the right audience on LinkedIn? Let's talk.#MarketingEssentials #SalesStrategies #BusinessGrowth #OrganicContent #RelationshipBuilding

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Are you struggling to make your complex solutions stand out? 🤔 If so, it's time to rethink your marketing approach! 👇Marketing complex solutions is no easy feat. Unlike tangible products, you can't touch them, they are harder to demonstrate, and come with a higher perceived risks. You'll need to build trust with a wide range of decision makers and the focus is on added value, not features. So, how do you break through the noise and build an effective marketing approach for your complex solutions? Here’s a playbook based on many years of experience across the globe:1️⃣ Know your solution inside out2️⃣ Sharpen your customer profiles3️⃣ Craft a UVP that stands out4️⃣ Engage your audience5️⃣ Personalize at scale6️⃣ Maintain consistency across channels7️⃣ Be aware of the Dark Funnel8️⃣ Keep learning and adaptingWhy blend in when you can stand out? Use this playbook to reflect on your strategies, identify areas for improvement, and elevate your marketing approach. 👉 If you're interested to get more B2B Marketing insights, follow me Frans van Eck and visit restlessmarketing.io. #B2BMarketing #ComplexSolutions #MarketingStrategy #CustomerEngagement #DigitalMarketing

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𝗬𝗲𝘀, 𝗶𝗻 𝗺𝘆 𝗼𝗽𝗶𝗻𝗶𝗼𝗻 𝗶𝘁𝘀 𝗹𝗶𝗸𝗲 - 𝗘𝘃𝗲𝗿 𝘁𝗵𝗿𝗼𝘄𝗻 𝗮 𝗽𝗮𝗿𝘁𝘆 𝗮𝗻𝗱 𝗳𝗼𝗿𝗴𝗼𝘁 𝘁𝗼 𝘀𝗲𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻𝘃𝗶𝘁𝗲𝘀? 𝗧𝗵𝗮𝘁'𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗮𝗹𝗲𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂!Marketing is often seen as the powerhouse that drives awareness and excitement. However, relying solely on marketing without a robust sales strategy can lead to unexpected pitfalls, draining resources and potentially causing failure.𝗧𝗵𝗲 𝗣𝗶𝘁𝗳𝗮𝗹𝗹𝘀 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗦𝗮𝗹𝗲𝘀𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗗𝗲𝗺𝗮𝗻𝗱: Effective marketing can create a buzz and perceived demand. But without a solid sales framework, this demand remains unmet, leading to customer disappointment and loss of trust. It's like promising a five-star meal and delivering instant noodles – not quite what people signed up for!𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗗𝗿𝗮𝗶𝗻: Heavy investment in marketing without complementary sales efforts can quickly deplete your resources. Marketing campaigns need to convert to sales to sustain and justify the investment. Think of it as throwing a huge party but forgetting to invite guests – a great setup, but no one to enjoy it.𝗕𝗿𝗮𝗻𝗱 𝗗𝗮𝗺𝗮𝗴𝗲: Overpromising in marketing can set unrealistic expectations. If your product or service fails to meet these expectations, it can damage your brand’s reputation and erode customer loyalty. Picture a magician who promises to pull a rabbit out of a hat but instead pulls out an old sock – the magic is lost, and so is the audience’s trust.Marketing is a powerful tool, much like a Swiss knife – versatile and effective when used correctly. Create a feedback loop between marketing and sales. Use insights from sales to refine marketing strategies and address real customer needs. Like a good joke, timing and understanding your audience are key.Align your marketing efforts with a strong sales strategy. Ensure your sales team is ready to handle the leads and interest generated by marketing. Otherwise, it's like building an amazing roller coaster with no one to operate it.Marketing and sales are two sides of the same coin. One without the other leads to an imbalanced strategy. Use marketing as the versatile tool it is, but always in conjunction with a robust sales plan to ensure your efforts lead to tangible, sustainable success.What are your thoughts on balancing marketing and sales? Share your experiences and insights! #Marketing #SalesStrategy #BusinessGrowth #CustomerTrust #SustainableSuccess

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What is the absolute best marketing strategy?There's not a single tactic answer to this question. In fact it's different for every company, but there's one thing that you should never lose site of...Your ideal customer. Every company should spend time pinpointing who their ideal customer is. Ask these questions:-> Who would we be psyched to work with and why? -> Who do we work with now where it's a win/win?-> Who do we truly serve and is that who our solutions are best suited for?-> What are the specific challenges of the audience in 1-3?-> How do we uniquely solve those challenges?All of your marketing should speak to that audience, focus on their challenges and how you solve them. It's a formula that leads to increased engagement, and when your sales team is tagged in, it's guaranteed to lead to more consultative conversations. Alpha Brand helps companies build bullet proof sales and marketing strategies that connect! DM me to learn more about how we do it. Question for the people... What's your favorite way to connect to your customers and why?#marketing #b2bmarketing #b2cmarketing #franchisemarketing

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𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗯𝘂𝘁 𝗻𝗼𝘁 𝘀𝘂𝗿𝗲 𝗵𝗼𝘄?I've got you covered! Check out this carousel for some helpful tips on boosting your sales and getting noticed by your clients.P.S. How did you land your first sale? Share your experience in the comments below!-------------------------------------------------I'm 𝗙𝗮𝘁𝗶𝗺𝗮 𝗧𝗮𝗿𝗮𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁Feeling frustrated with low engagement, strategy struggles, or marketing challenges?DM me to get started.#marketingstartegies #sales #salesstrategies

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People buy from people that they know, like, and trust.But what does this look like from marketing?↳ Offering social proof (reviews + testimonials) helps build TRUST.↳ Telling the business or founder’s story creates a sense of connection. (KNOW)↳ Being genuine and relatable helps more people LIKE you.↳ Delivering on your claims reinforces TRUST.↳ Putting faces to the names develops deeper levels of connection, makes people feel like they KNOW you.↳ Showing that you know and understand them levels up your LIKE scores.🛎️ Marketing helps with each of the above.1) Making sure reviews and testimonials are readily available on your website and social media feeds2) Story telling through content and social is right up a marketers alley3) Allowing marketers to let the company culture shine through makes your business more relatable and likable 4) Marketing can build the automation and functionality that enables your business to deliver on your claims (making demo sign ups easy, as an example)5) Highlighting your team on your website, social, and email / coordinating appropriate ways to showcase individual and group pictures6) Helping develop detailed records of your customer and prospect base and helping coordinate unique or personalized experiences or interactions with your business ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖These are all things you should be doing.Because you never know who is lurking, who is deciding who to go with, who is feeling like just a number, who doesn’t have a problem now–but will eventually and will go with someone they know, like, and trust.➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖P.S. need help implementing these building blocks? I know some people 😉 comment or reach out to schedule an introductory meeting.#marketing #marketingagency #salesandmarketing #sales #buildingtrust GreenStar Marketing

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